RBBi
The research specialist to call when a Gulf product team needs local evidence before it needs polished screens.
Fit for this rating
Best for: user research, usability testing, journey mapping, and validation in the UAE
Not the right fit for: a buyer expecting one agency to own a large production build after the research phase
RBBi has a Dubai usability lab and publishes a service mix built around research, testing, audits, and service design. That earns the highest research score in this table, with lower marks for end-to-end product delivery evidence.
Five dimension scores
The specialist role
RBBi is easier to compare with a research consultancy than with a full product studio. The Dubai lab, eye tracking, usability testing, focus groups, and journey-mapping services address a common regional gap: decisions being made from stakeholder preference without enough evidence from customers.
This focus is valuable for bilingual products and sensitive services. The proposal still needs to state recruitment criteria, language coverage, moderator experience, sample limitations, and how findings will reach design and engineering.
Where another partner may be needed
The public record is less detailed on large products taken from research through production release. A buyer can use RBBi for evidence and retain an internal or external product team for delivery, but responsibilities should be agreed before the study starts.
Rating history
Initial Dubai rating. Research strength lifts the score; limited public end-to-end case depth holds it below the full-service leaders.