Agencies first pass a location, product-capability, and evidence gate. Five dimensions are scored from 0 to 10 in half-point steps. The unweighted mean becomes the displayed score. Ties are resolved by category evidence, audience fit, then recency. A payment, submission, or commercial relationship cannot change a position.
An agency needs a verified UAE office or clear recent Gulf delivery. It must also show shipped product design or complex UX work. A contact address, branding portfolio, or list of client logos is not enough by itself.
Each profile needs at least two accessible sources and enough evidence to score every dimension without filling gaps by assumption.
Primary project cases and working products carry the most weight for scope and design decisions. Official service pages establish capability but do not prove delivery. Client announcements and verified review profiles help corroborate dates, responsibilities, and working quality.
Vendor figures remain vendor figures. We do not turn an unsourced result into a fact because it appears in a portfolio caption.
The five dimensions have equal weight. Editors score in 0.5-point steps, calculate the arithmetic mean, and round once to one decimal place. There is no hidden adjustment after the average.
If totals match, the stronger evidence for Dubai product delivery wins. Audience fit is second and the recency of relevant shipped work is third.
The rating is reviewed when material evidence changes. The visible date moves only after a substantive revision. A company may submit a correction or a new source, but submission does not guarantee inclusion or a different score.
Write to inquiry@dubaidesignagencies.com with the exact statement, a public source, and the date checked. Factual errors are separated from disagreements about editorial judgment.
The scores are editorial assessments, not customer-review averages, awards, certifications, or guarantees of project performance. They compare fit for the audience described on this site.
The publication is an AI Ratings editorial project. Positions are not sold. Agency selection and evidence scoring require editorial judgment.
Recent regional work with delivery context, not an address or logo wall.
Evidence across discovery, flows, interfaces, systems, and shipped services.
Experience with procurement, security, compliance, and complex stakeholders.
User evidence, Arabic and English journeys, testing, and regional adaptation.
Accessible cases, working products, and corroboration outside the agency site.